As those who are involved in online marketing know, content is king, and this is true even on Facebook. A lot of people make the mistake of putting a lot of effort in the design of their fan page and then disregarding content completely, since they assume that the visual effects will be enough to draw followers.
While it’s true that there are a lot of visitors who like seeing beautiful graphics and can be enticed to look at what you have to say if you offer a good-looking fan page, the appearance of the page isn’t enough to make them stay. The presentation of the Facebook fan page is only the icing that will make your page appealing to them. What will ultimately make them stay is if you actually continue to give them information that they are looking for, as well as some tidbits that will hold their interest. If you don’t keep your fan page updated, the followers you have painstakingly collected can and will unsubscribe from your page, which means wasted effort and the possibility of you starting from scratch all over again.
Given all of these, what type of content should you post on your Facebook fan page? Of course, it’s a given that you should post content about your company and your products. After all, the reason why you’re on Facebook is to market what you’re selling, right? However, you shouldn’t just focus on posting about what you have to offer. Not only will you run the risk of running out of things to say (there’s only so much you can say about a toaster, no matter how awesome it may be), you may also end up boring your audience. They may be interested in your product, but probably not so much that they want to be bombarded with praises about it on a daily basis. Aside from just posting about what your brand is all about, consider posting other things as well. Some suggestions you may want to look into when posting content on your Facebook fan page are:
Use teasers. Don’t just copy and paste the content you put on your website on to your Facebook fan page. Not only is this redundant, it can also mean potentially losing traffic to your own website. What you can do instead is to post a teaser that will draw the attention of your followers and then include a link to the page on your website that gives in-depth information about this. Make the teaser catchy. If possible, include an eye-catching photo that will increase the likelihood of your followers clicking the link that you’ve posted. It’s also a good idea to use a shortened version of the actual URL, as this will help you avoid having a long, long link appearing on your update, as well as to further disguise what the actual post is about, thereby adding more mystery to it and generating even more interest on what you have to say. There are websites that allow you to make URLs shorter for free, so getting this done shouldn’t be a problem.
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